.01
ABOUT LOST COLLECTIVE
John Wanamaker, a well-respected pioneer in marketing, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Today, there’s no excuse for this. Armed with data, we’re now able to make informed decisions based on a firm grasp of what works and what doesn’t. At Lost Collective, this understanding – this ability to turn facts and figures into measurable results – is how we bring value to your business.
As a collection of highly skilled professionals within the digital marketing realm, we combine an analytical approach with creative expertise to truly make the most of the tech-driven age we live in.
Each one of us is a specialist in our respective fields, having found a place within the collective based solely on merit and a proven ability to do what we do exceptionally well. What brings us together is our common drive to help businesses realise their objectives. That and our shared desire to break away from the constraints of the traditional agency set-up. We are, in many ways, the Lost Boys and Girls of the digital world – the ones who refuse to subscribe to ideas and methodologies, structures and systems that have grown old. We’ve gone astray, and we’re okay with that. More than okay, in fact. Because it gives us the freedom and fuel we need to be the best we can be at helping you to be found.
“an unEXAMINED campaign is not worth running”
- Dylan Brent ;)
.02
ABOUT THE FOUNDER
Dylan Brent, founder of Lost Collective, has been in the digital industry for over a decade. During this time, he’s worked with clients across a wide range of industries and geographical regions and has managed budgets of all sizes. He’s also trained and overseen teams within the ranks of multiple award-winning marketing agencies, both locally and abroad. Digital strategy and paid media are his areas of expertise, and he’s long been fascinated by user behaviour and passionate about solving problems for businesses and seeking out opportunities for growth.
.03
Testimonials
“Dylan worked on multiple of our paid media accounts (Google, Facebook & Instagram, LinkedIn) for over two years. During this time, Dylan helped us scale up our accounts, improve performance across all channels, and get us to the position where due to platform growth, the role was so large that it made sense to move in in-house. Dylan is reliable, efficient, calm, and nothing was ever too much to ask. It was a pleasure working with him. ”
“We’re an agency thats strives to find the best marketing specialists to work with on our range of client accounts. We’ve now being working with Dylan for the past couple years and during this time he has added a huge amount of strategic PPC insight for over 12 companies we work with - consistently leading to their growth. Whats more, on a day to day basis he always seamlessly adjusts to our internal work flow processes, meaning that he’s an effective and valuable addition to any project we take on.”
“Dylan’s association with our business spans over many years, as employee and as a service provider. His experience and his knowledge in running digital media campaigns are top class, especially on Google Ads (AdWords) and the Google Marketing Platform (Search Ads 360). He has experience across complex campaigns and verticals, from e-commerce (retail) to financial services. A great team player, even when working remotely, I’ve always trusted Dylan input to and execution of our clients’ campaigns.”
“Dylan has been instrumental in driving growth through all the major online platforms (Google, Facebook, LinkedIn, etc.) for our brands. He has a simplistic yet effective approach to digital marketing and he knows exactly how to get results across various industries.
To work with, Dyl is “easy breezy” and very patient. He adds valuable input into strategy and roll out plans and because of his experience in the digital world, he is able to help clients set realistic objectives and expectations for their online marketing strategy. Simply the best!”
.04
Services
Digital strategy
The biggest mistake you can make in marketing is to launch a campaign without having a clear, data-informed plan in place first. At Lost Collective, we specialise in developing custom digital strategies based on an in-depth understanding of your business objectives and the demographic you should be targeting. We listen to your needs, and then outline which channels would be best to use, and how best to use them, in order to attract more prospects, drive more leads and close more sales.
Content Creation
You know what they say…content is king. We get that, however clichéd the line might be, and so we work with top copy professionals to develop communications that are topical, original and relevant – that talk to customers where they are. Blogs, websites, apps, eBooks, white papers, digital videos, mailers, banners, electronic billboards – we’ll put the words to them all.
Paid Media
A lot of money can be wasted if paid-for marketing efforts – be it Facebook ads, display ads or Google search ads, for example – are not managed correctly. And a lot of value can be gained if they are. We at Lost Collective make sure that your business gets the most out of paid media by carefully allocating budgets to achieve your objectives at the lowest possible cost.
Analytics/Tracking
Setting up analytics so you can track user behaviour is a vital step in any digital campaign. It’s how you measure the performance of implemented tactics and monitor how customers interact with your online resources. We do this, and then we take it one step further: we dive into the data and extract intelligence – invaluable insights that you can use to make key business decisions. Equipped with this information, which we detail in comprehensive reports, we can help you to focus your efforts and improve your conversion rate, to bring you that much closer to your clients and customers.
Contact Us
Send me your details and I will get back to you. Obviously the more info or detail you give me the better I can respond. Otherwise I’m happy to have a call. Otherwise have a great day.