John Wanamaker, a well-respected pioneer in marketing, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Today, there’s no excuse for this. Armed with data, we’re now able to make informed decisions based on a firm grasp of what works and what doesn’t. At Lost Collective, this understanding – this ability to turn facts and figures into measurable results – is how we bring value to your business.
              As a collection of highly skilled professionals within the digital marketing realm, we combine an analytical approach with creative expertise to truly make the most of the tech-driven age we live in.

Each one of us is a specialist in our respective fields, having found a place within the collective based solely on merit and a proven ability to do what we do exceptionally well. What brings us together is our common drive to help businesses realise their objectives. That and our shared desire to break away from the constraints of the traditional agency set-up. We are, in many ways, the Lost Boys and Girls of the digital world – the ones who refuse to subscribe to ideas and methodologies, structures and systems that have grown old. We’ve gone astray, and we’re okay with that. More than okay, in fact. Because it gives us the freedom and fuel we need to be the best we can be at helping you to be found.

Digital strategy 

The biggest mistake you can make in marketing is to launch a campaign without having a clear, data-informed plan in place first. At Lost Collective, we specialise in developing custom digital strategies based on an in-depth understanding of your business objectives and the demographic you should be targeting. We listen to your needs, and then outline which channels would be best to use, and how best to use them, in order to attract more prospects, drive more leads and close more sales.

Content Creation

You know what they say…content is king. We get that, however clichéd the line might be, and so we work with top copy professionals to develop communications that are topical, original and relevant – that talk to customers where they are. Blogs, websites, apps, eBooks, white papers, digital videos, mailers, banners, electronic billboards – we’ll put the words to them all.

Paid Media

A lot of money can be wasted if paid-for marketing efforts – be it Facebook ads, display ads or Google search ads, for example – are not managed correctly. And a lot of value can be gained if they are. We at Lost Collective make sure that your business gets the most out of paid media by carefully allocating budgets to achieve your objectives at the lowest possible cost.

Analytics/Tracking

Setting up analytics so you can track user behaviour is a vital step in any digital campaign. It’s how you measure the performance of implemented tactics and monitor how customers interact with your online resources. We do this, and then we take it one step further: we dive into the data and extract intelligence – invaluable insights that you can use to make key business decisions. Equipped with this information, which we detail in comprehensive reports, we can help you to focus your efforts and improve your conversion rate, to bring you that much closer to your clients and customers.